Mobile advertising is becoming increasingly popular, but many small business advertisers still have trouble understanding how the most popular type, SMS text advertising, actually works.  Here is a quick explanation:

1.    Through other forms of promotion and marketing, a small business advertiser encourages customers and leads to key in a special text keyword.  Similar to an email list, when the consumer texts this keyword they have opted into the vendor’s mobile distribution list.  The advertiser can market different keywords for different campaign purposes. 

2.    The customer who has opted into a distribution list by texting a keyword will receive an automated response message from the vendor.  The vendor can even set up recurring automatic responses or different responses if someone texted a keyword in more than once. 

3.    The next step is that the vendor will send out periodic SMS text messages to their distribution list. 

How an advertiser can use SMS text advertising is only limited by his imagination.  Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders. 

Popular TV shows use SMS text messaging for voting and contests.  An advertising campaign could be as simple as notifying your distribution list that new post has been made to your blog.  It can be very effective to set up advertising campaigns to coordinate between email messaging, IM and text messaging. 

Mobile text advertising is fast becoming one of the best ways for small business owners to keep in touch with their customers and to establish relationships with potential new customers. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).


Related Blogs

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace